Not much more that you can say about this except it is a very cool idea. I’ve been donating blood and plasma for years and enjoy the feeling of contribution that comes with it. But getting new people to donate is a constant challenge for the blood bank in Australia and elsewhere. Imagine how powerful it would be to receive a text saying that you’ve just saved a life? Very clever, very significant and a great example of the way we all need to think differently about using technology in business. Awesome in every way! To read the article CLICK HERE.
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